As this comparison shows, although the cost of an iPhone is reasonably subsidised, the data plan and associated call plans are very poor. It really is a disgrace – enough to make me not use O2 at all in protest. With that decision made, my only problem is the complete lack of a decent alternative – I have been reading up on several iPhone competitors (Nokia N95/96, Samsung Omnia, Blackberry Storm, LG Renoir) and none of them seem to be distinguishing themselves clearly.